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Richard Prenderville | Head of Global Brand Marketing, Reebok
Richard is head of global brand marketing at Reebok International, where he is responsible for marketing, media and advertising for the brand on a global scale. He joined Reebok in September 2006 from Reebok’s parent company adidas where he was vice president of media and new media. During 2007, Richard managed the launch of two very successful Reebok campaigns that dramatically improved brand metrics. Taking a new approach to the category and to consumers Richard and his team created landmark digital media campaigns including Facebook that saw them win a number of awards, including a WebAward, Mixx Award, two OMMA awards and MITX. Richard and his team has launched a three-year strategic strategy that will see over 2000 retail stores across Asia and Europe showcase new concepts for the brand.
During his time at adidas, Richard was directly responsible for the brands global media operations in addition to creating and integrating their worldwide digital media strategy. He was the driving force behind core media developments at adidas including the successful creation and delivery of the company’s digital media strategy and branded content partnerships, such as Xbox and MTV.
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George Blankenship | WorldWide Sales & Ownership Experience, Tesla Motors
George brings thirty years of international retail and real estate experience to Tesla. Best known as the architect of Apple’s brand building retail strategy that raised the bar for customer experience in retail stores, Blankenship joins Tesla most recently from Microsoft. As Apple’s Vice President of Real Estate, he created one of the most successful retail growth strategies in history. Apple has repeatedly been recognized by Fortune Magazine as America’s Best Retailer. Blankenship brings that experience to Tesla. Through his work creating Apple stores around the world, Blankenship defined and executed an International "Smart Growth Hit List" that encompassed major cities in Asia, Europe and North America.
As Vice President for Real Estate Strategy for Gap, Inc., Blankenship managed the growth of over 250 stores per year worldwide while establishing an energy-efficient, environmentally forward-thinking retail growth process.
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Federico J. Gonzalez | Senior VP of Marketing & Sales, Euro Disney & Disney Destinations EMEA
Federico joined Disney in November 2004. He spent sixteen years within The Procter & Gamble group, where he assumed various positions as Brand Manager (Spain) followed by three years at the group's European Headquarters in Brussels and two years as Director Marketing for Procter & Gamble Nordic, before being promoted to General Manager (Portugal).
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MaryKay Kopf
As Chief Marketing Officer and Senior Vice President of AB Electrolux, MaryKay Kopf is responsible for brand, marketing and design, globally, for the major appliance, small appliance and professional sectors. Previously, Kopf served as Chief Marketing Officer, Electrolux Major Appliances North America, where she was responsible for all marketing for Frigidaire and Electrolux kitchen and laundry appliance brands. As CMO, Kopf was also responsible for retailer marketing, five year new product generation planning across multiple product categories, and extensive consumer insight driven innovation. She was responsible for the launch of 500 new products each year. Consumer Campaigns led by Kopf for Electrolux Appliances included extensive TV, print and digital marketing.
Prior to her tenure at Electrolux, Kopf held Marketing and segment management positions within, DuPont Nomex, Kevlar, North America from 1991 to 1998. She was also European Business Manager, DuPont Nomex, Kevlar between 1998 and 2001, Global Business and Brand Strategy Manager, DuPont Tyvek, Sontara from 2001 to 2003. She joined Electrolux in 2003 as CMO Electrolux Major Appliances, NA. Kopf received her MBA from Loyola College in Maryland, and her BS Finance from Virginia Polytechnic Institute and State University - Pamplin College of Business. |
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Rui Porto | Global Chief Marketing Officer, Havaianas
more details coming soon
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Peter Kowalsky | Chief Executive Officer, Bionade
Peter Kowalsky is founder and Chief Executive Officer of Bionade. From 1989 to 1995 Peter studied at the Science Center Weihenstephan for Food, Land Usage and Environment at the Technical University of Munich and graduated with a degree in brewing engineering. Since 1997, Kowalsky managing partner of the firm "Bionade International GmbH". He is responsible for research and development, marketing and sales. The same function and task he carries out since 2002, also at the Bionade GmbH. Kowalsky was awarded in 2007 "Eco-Manager of the Year" by environmental group WWF and the magazine "Capital".
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AJ van Triest | Global Chief Marketing Officer, beverage partners worldwide (Coca-Cola/ Nestlé JV)
Former VP Beverages East Asia at Unilever. More details coming soon
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Simon Clift | former Global Chief Marketing Officer, Unilever
After university he joined Unilever in 1982 as a management trainee in marketing at the UK personal care company, Elida Gibbs. Over the next nine years, he held various marketing positions in the UK, Portugal and Austria before becoming marketing director at Unilever Mexico in 1991. In 1994 he returned to London to his 'home' company as marketing director. In 1997 he was appointed managing director of Elida Gibbs Brazil, Unilever's second largest personal care business globally (after the US) and three years later became chairman of Unilever's Latin American Personal Care category, also based in São Paulo.
In January 2001, with the establishment of Unilever's global Home & Personal Care Division, he was appointed president of marketing and dragged reluctantly back from Brazil. In April 2005 with the further reorganisation of Unilever, he was appointed Group Vice-President for Personal Care. As such, he was directly responsible for the worldwide strategy, marketing, innovation and advertising of Unilever's €12 bio personal care business.
In June 2008 he relinquished his category responsibilities to focus full time on the role of global Chief Marketing Officer — Unilever's first. As such, he was responsible for how Unilever develops and executes its core function of marketing across all categories — incorporating worldwide advertising agency policy, market research, media planning and buying, marketing capability, talent development, recruitment and training. He was also responsible for the development of the Unilever company brand.
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Marc de Swaan Arons | Co-founder & Chairman, EffectiveBrands
Marc de Swaan Arons is a global marketing consultant and brand expert. In 2000, de Swaan Arons co-founded EffectiveBrands, a global marketing marketing consultancy with offices in New York, London, Amsterdam and Singapore. Upon receiving his degree in Business Economics from the Erasmus University in The Netherlands, de Swaan Arons joined Unilever.
After a successful career at Unilever, de Swaan Arons and his colleague Frank van den driest co-founded EffectiveBrands. Leading the company as its Chairman, de Swaan Arons has worked directly with some of the worlds' most prominent Chief Marketing Officers and global brand leaders, and is a frequent keynote speaker at business schools, companies, and industry conferences. He spearheaded the Leading Global Brands project, a study on over 50 global brands. Among others, his work has appeared in Forbes, The New York Times, The Wall Street Journal, Advertising Age, and Brandweek.
In 2010, de Swaan Arons published The Global Brand CEO: Building The Ultimate Marketing Machine, a book that presents frameworks and tools for global marketers that "help unlock the value of global brands."
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Luca Crippa | Head of Global Strategic Marketing, Aspirin Cardio/Bayer
In his career Luca worked for 3 companies Bayer Schering Pharma, GlaxoSmithKline and Institute of Research Mario Negri covering different roles in Marketing &Sales and in R&D with increasing responsibility.
Since the beginning has been working in Berlin in the global headquarter of Bayer Schering Pharma where he has held 2 positions with increasing responsibility: Head of Global Strategic Marketing for Aspirin Cardio (current) and Head of Therapeutic Area Anti-Infectives Region Europe.
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Hanns-Peter Cohn | Chief Executive Officer, Vitra
From 1984 to late 1998, Hanns-Peter Cohn worked as Head of Marketing and Distribution on the Vitra project. He left in 1998 to steer the crisis-ridden camera manufacturer Leica onto a more stable path as its CEO. The company’s stabilisation was achieved amongst others by a joint venture with Panasonic and a partnership with Hermès, Paris as its main shareholder. In 2005, Hanns-Peter Cohn came back to Vitra as its CEO.
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Peter Dahlstrom | Senior Partner , Leader, EMEA Digital Marketing Practice, McKinsey & Company
Peter is one of the global leaders of the Marketing & Sales Practice and a regional leader for Europe, the Middle East, and Africa. He is also the leader of our Telecom, High Tech, and Media & Entertainment Practices in the UK, and previously led the same sectors in Scandinavia.
He serves leading global institutions, predominantly in the telecommunications, high tech, and fast-moving consumer goods industries. His recent experience includes helping reorganize a client's international and local marketing groups; developing aggressive customer-acquisition strategies for mobile operators to retain market leadership; creating and implementing a channel strategy, performance improvements in retail stores, and marketing-spend effectiveness improvements. Education Kellogg Graduate School of Management MBA with distinction. Universität Hannover BA with distinction in economics, business administration
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Alexander von Schirmeister | Vice President of Marketing, Operations and Advertising, eBay Europe
Alexander von Schirmeister is Vice President of Marketing, Operations and Advertising for eBay in Europe. He joined eBay in 2004 in Paris, as Marketing Director before becoming Managing Director for eBay France in 2007. Prior to joining eBay, Alexander worked for Procter & Gamble in Mexico, Booz Allen & Hamilton in London and Telefonica Moviles in Madrid. He holds a Bachelor of Science in International Business from Georgetown University, and an MBA from INSEAD.
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Nico Kleyn | Deloitte, Director, Head Strategy and Pricing
Nico is a Director and Head Strategy and Pricing in the Strategy competency within Deloitte’s UK & Swiss Consulting practice focusing on Customer Market Strategy, M&A and Post Merger Integration. Nico has over 12 years of management consulting experience having worked with leading multinationals in Manufacturing, Life Sciences and Consumer Business. He has worked extensively across the US and Europe managing global programmes addressing key organisational transformations, leveraging his multinational and cultural background. Nico holds a Master from New York University. |
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Paula O'Connell | Managing Director, O’Connell Marketing Executive Search
After starting her career in marketing for a German pharmaceutical company, Paula moved to Australia’s leading recruitment firm in the 1990’s where she developed the marketing recruitment team in Sydney and managed recruitment projects in the Netherlands, UK and Eastern Europe. Once in Europe, Paula identified a gap in the search market for sourcing international marketing and communications professionals and so established O’Connell in 2002. Commencing with search solutions for the FMCG and consumer marketing, demand for sophisticated top level marketing executives soon expanded into business to business and medical marketing segments. Corporate Communications (with a different group of stakeholders) grew in tandem so that O’Connell offers a full service in marketing and communications search. To support this growth, O’Connell consultants hail from the same marketing talent pool across Europe. Today, O’Connell’s portfolio of clients are from the headquarters of major international companies across continental Europe.
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Rune Gustafson | President EMEA Operations, Prophet
Rune is President of EMEA Operations for Prophet, and is based in London. Leveraging his extensive experience of managing international brands, Rune focuses on bringing clarity into a strategic framework and the processes needed to effect change throughout an organization. His work has covered the spectrum of brand and marketing specialties and spanned over 30 countries. Rune has worked with brands for the whole of his career and his clients over the last few years have included: Rio Tinto, Sainsbury's, Electrolux, Thompson Reuters, Allen & Overy, Nissan, LEGO, Orange, Procter & Gamble and Samsung. Prior to joining Prophet he was CEO of Interbrand in London when it was named Agency of the Year, and a Senior Partner of Lippincott where he established its European operations.
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Mike Campbell | Managing Director, Ninah
Mike has over 20 years Brand media and optimisation experience. He has extensive Brand optimisation experience which includes AC Nielsen and working for nine years at IRI, leading their UK & European Modelling and Category Management teams. Mike is one of Europe’s leading marketing effectiveness specialists, working across all forms of Brand media with a diverse range of International Blue Chip clients.
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Michael Buck | Director and General Manager, Global SMB Online Business, Dell
Michael Buck is the Director and General Manager for the Global Small and Medium Online Business at Dell, responsible for the overall online business and strategy for Dell SMB worldwide. Michael is also responsible for the community/social media approach for Small and Medium Business clients globally. Prior to this, Michael was managing several Pan European Businesses for Dell EMEA. He first joined Dell in August 2004 as Director and General Manager Software and Peripherals, Dell EMEA.
Prior to joining Dell and eleven years experience at Hewlett-Packard, he held Pan--European executive level positions in sales and marketing for different product lines. Before joining HP in 1994, Michael spent six years working for Dresdner Bank and Deutsche Bank in Germany and New York. Michael holds a degree in International Business Studies and Business Administration from Fachhochschule Nürtingen, Germany. He also worked for four years as associated MBA professor for Supply Chain Management at Fachhochschule Furtwangen, Germany.
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Willem Smit (Conference Chair) | Adjunct Professor at Lee Kong Chian School of Business at SMU, Singapore, and Affiliated Research Fellow at IMD
Willem earned a Ph.D. from the RSM Erasmus University in 2006. His dissertation research investigated the sharing of market intelligence between channel parties. At IMD as a research fellow and at the Université de Lausanne as a lecturer, he continued researching strategic marketing decisions, like branding, channel collaboration and new market creation. His fascination for marketing goes well beyond researching these decisions. Willem also looks at the decision makers themselves: the marketers marketing their careers. How long do Chief Marketing Officers (CMOs) stay in their top position? What makes their tenure and their brands successful? How career-mobile are CMOs? What do marketing professionals do to enhance their (own) “marketability”?
Thus far Willem has published his studies, among others, in the Harvard Business Review and Journal of Business Venturing. His work has also received media attention in the Times and Newsweek. Besides traditional print publications, Willem experiments with disseminating his research findings through new social media. His “Which Chinese/South-African/Singapore/Indian brands are Best for the World” video clip series on brands from emerging economies can be found and viewed on YouTube. He has designed and delivered online management development programs for multinational companies such as BAT, Panasonic, and Telefonica. He can be followed on Twitter: @WillemSmit
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